Today’s real estate market is a stark contrast to the market of yesterday. As the United States economy continues to try and rebound from the effects of a global pandemic – labor shortages, material costs rising, increased demand on housing, et al – the U.S. real estate market continues to move forward, albeit with a different stride now. This is why Zoom Casa works to provide the right solutions for new and veteran real estate agents nationwide.

The traditional market simply does not exist as it once did. Buying and selling homes is not as simple as calling your local Realtor, setting an appointment, making an offer, and buying a home. The competition has increased in more ways than one. Instead of competing against other buyers, you’re now in competition with aggressive out-of-state buyers, investors, or even scarier, iBuyers.

The question is, though, how can we flatten the real estate market so it’s fair to everyone? The answer is simple: work with a Realtor who knows how to properly navigate today’s market. For many median buyers and sellers in their respective markets, the competition is fierce. Homeowners recognize the increased value of their homes, but there is an accompanying fear that if they were to sell right now, they would not be able to find a new home.

Enter Zoom Casa.

Move the Deal Forward

Zoom Casa’s innovative Forward tool is helping agents empower their clients to cash out their newly acquired equity and move stress-free to their new home.

Forward works in two simple transactions while keeping the agent at the center of the deal. First, a real estate agent works with their seller to figure out just what it is that they need. Is it money now? More time? Is it avoiding the traditional sales process of open houses and unwanted visitors?

Once the agent identifies the needs, they’ll submit the property to their Zoom Casa Account Executive.

In the first transaction, Zoom Casa learns the value of the home, either through a provided approved appraisal or a desktop appraisal. Once the value is learned, Zoom Casa can “unlock” up to 75 percent of the home’s value and put that cash directly in the pocket of the seller. With these funds, the seller can pay off their current mortgage and qualify for better financing options.

The listing agent on the property can now help their buyers find the home of their dreams, thus increasing their gross commission income.

Now, this is where Zoom Casa has innovated the home selling process. While the seller is searching for and presumably finding their next home, Zoom Casa’s designers create a proposal to generate the maximum return on investment for a renovation to the property before listing. This is optional and at the discretion of the seller and is a pay-at-close option so there is no cash out of pocket for the client.

If the client approves the proposal, Zoom Casa will then facilitate the project. The ease of use for this tool is amazing for both sellers and agents. Zoom Casa manages the project from start to finish to provide a seamless process for everyone.

Now, List the Home

Once the project is completed, Zoom Casa notifies the agent to now list the home.

When the home sells (Zoom Casa homes sell faster at an ~11.1 percent higher) the agent receives their full commission. The seller receives all the upside from the added value minus Zoom Casa’s concierge fee and renovation costs.

The ability for agents to bring this solution to the table with their potential clients is unlocking new inventory right now. You can now help buyers and sellers flatten the playing field when entering or re-entering the real estate market.

Are you a Broker or Realtor? Find out how your brokerage can partner with Zoom Casa today.Schedule a call right here.