Real estate agent · Orlando

Sell smarter with Felix Mercado.

Felix partners with Zoom Casa so you can see exactly what your home would net — cash offer, repairs covered, the works — before you list, and before anyone asks for your contact info.

Start here · No email required

See your offer first.

No email needed yet — see what you'd net first. Felix stays your point of contact start to finish.

Felix Mercado
About Felix

A real person, on your side.

With over 11 years of dual-industry expertise as a licensed real estate professional and broker associate, I deliver a level of elite representation that very few agents in the country can match. My career is built on a rare, powerful advantage: I don't just understand how to find your dream home, I masterminded the exact financial and negotiation structures required to get your contract accepted and smoothly funded. My Ultimate Competitive Advantage In today’s fast-moving market, separating the real estate search from the mortgage process causes delays, confusion, and lost offers. I solve that problem completely. As both an active real estate team leader and the dual-licensed Sales Manager and Mortgage Loan Officer with New American Funding, I hold a master-level understanding of both sides of the settlement statement. This specialized cross-industry knowledge allows me to protect your earnest money by pre-screening and structuring financing with flawless accuracy from day one. I out-negotiate the competition using sharp, data-backed mortgage insights to make your purchase or sale offer the most attractive on the table. Furthermore, I streamline the closing by eliminating the typical friction between realtors and lenders because I personally manage the execution of both roles. Areas of Core Specialization Whether you are stepping into the market for the first time or liquidating an extensive property portfolio, my team provides a luxury-tier, end-to-end service standard across multiple distinct categories. For first-time homebuyers, I offer patient guidance combined with deep knowledge of specialized down-payment assistance programs to move you confidently from renting to owning. For military families and veterans, I provide dedicated, hyper-focused support ensuring our active-duty service members and veterans maximize their hard-earned VA home loan benefits. For sellers and luxury listings, I implement high-impact marketing strategies, aggressive negotiation tactics, and custom asset positioning designed to capture maximum equity for single-family homes, townhomes, and luxury estates. Finally, my agent coaching and leadership experience as a seasoned agent coach and team leader ensures I maintain a relentless standard of professionalism, speed-to-lead, and transactional execution across every deal. A Coast-to-Coast Real Estate Network Moving out of state or looking to invest in a completely different market? I have you covered. I manage extensive, vetted referral networks with premier realtors and brokerages across the entire United States. If you are relocating or purchasing an out-of-area investment property, I personally source, interview, and match you with the absolute top-producing local agent partners nationwide to guarantee your success. When you work with me, you aren't just hiring a traditional real estate agent. You are partnering with a master negotiator, a mortgage expert, and an industry leader dedicated to protecting your wealth and winning your deal. Let's get started today.

What Felix can put to work

Three programs. One recommendation.

Felix stays your agent of record. Zoom Casa is the underwriter and operational backstop behind the offer — never the salesperson.

Up to 85% up front, less reserves. The remaining balance (minus a one-time program fee) is paid when the home resells on the open market. Final terms are issued in writing — not all properties qualify.

The standard

One standard. Six rules. Every consultant.

Whichever consultant you talk to, these are the things they will not bend on. They are the operating creed John writes for the floor — Casa Core. Now you get to hold us to them.

  1. 01
    Your offer is back in 24 hours.
    Underwritten by hand by your consultant before they call. No "we strive to," no "times may vary." Twenty-four hours.
  2. 02
    If the math doesn't work, we tell you.
    Same call. We'd rather lose a deal cleanly than win one with pressure. If a different option fits better — listing traditionally, a HELOC, sitting tight — we say so.
  3. 03
    You get one named human, start to close.
    Direct line, direct email. The same consultant from offer to keys. Not a rep, not a queue, not a "your account is being transferred to."
  4. 04
    Every fee is on the term sheet.
    Program fee, holdback, closing math, the upside split — all on one page, all in plain numbers. No "subject to underwriting," no surprises at signing.
  5. 05
    You keep the upside. We document the floor.
    Cash Offer+ pays you up to 85% upfront in as fast as 10–15 days; the remaining 15%+ (minus fee) comes back when the home re-sells. We earn on the program fee, not on your equity.
  6. 06
    No pressure language. Anywhere.
    No countdown timers. No "act fast." No "limited spots." If the deal works for both sides, both sides will know within an hour of the call.

Start with Felix.

Put your address in the box above and you’ll have an underwritten offer back within 24 hours — reviewed with Felix Mercado of La Rosa Realty LLC. If your math already works, the call is short. If it doesn’t, you’ll hear that on the same call.