Real estate agent · Shelby County, AL

Sell smarter with Heather Bailey.

Heather partners with Zoom Casa so you can see exactly what your home would net (cash offer, repairs covered, the works) before you list, and before anyone asks for your contact info.

Start here · No email required

See your offer first.

No email needed yet. See what you'd net first. Heather stays your point of contact start to finish.

Heather Bailey
About Heather

A real person, on your side.

Meet Heather & Justin Bailey | Realty Prime Inc. At Realty Prime Inc., we believe every homeowner deserves options and a clear plan to make the most of their home sale. We're Heather and Justin Bailey, a husband-and-wife team who own and operate both a real estate company and a construction company. This unique combination allows us to help sellers with more than just listing their homes. We typically work with homeowners selling properties between $250,000 and $600,000. With our construction background, we can provide quick renovation estimates, home improvement advice, and practical solutions to help sellers decide which updates are worth making before they sell. We combine our hands-on experience with up-to-date market data from the National Association of REALTORS®' Realtors Property Resource (RPR) to help our clients make smart, informed decisions. Our partnership with Zoom Casa gives our sellers even more options. Whether you're looking for a traditional sale, want to sell your home as-is, need help with renovations, or want to explore flexible selling solutions, we can help you compare your choices. Our goal is simple: Give you the full picture, help you make the best decision for your situation, and get you moving toward what's next with confidence.

What Heather can put to work

Three programs. One recommendation.

Heather stays your agent of record. Zoom Casa is the underwriter and operational backstop behind the offer, never the salesperson.

Up to 85% up front, less reserves. The remaining balance (minus a one-time program fee) is paid when the home resells on the open market. Final terms are issued in writing. Not all properties qualify.

The standard

One standard. Six rules. Every consultant.

Whichever consultant you talk to, these are the things they will not bend on. They are the operating creed John writes for the floor: Casa Core. Now you get to hold us to them.

  1. 01
    Your offer is back in 24 hours.
    Underwritten by hand by your consultant before they call. No "we strive to," no "times may vary." Twenty-four hours.
  2. 02
    If the math doesn't work, we tell you.
    Same call. We'd rather lose a deal cleanly than win one with pressure. If a different option fits better (listing traditionally, a HELOC, sitting tight), we say so.
  3. 03
    You get one named human, start to close.
    Direct line, direct email. The same consultant from offer to keys. Not a rep, not a queue, not a "your account is being transferred to."
  4. 04
    Every fee is on the term sheet.
    Program fee, holdback, closing math, the upside split, all on one page, all in plain numbers. No "subject to underwriting," no surprises at signing.
  5. 05
    You keep the upside. We document the floor.
    Cash Offer+ pays you up to 85% upfront in as fast as 10 to 15 days; the remaining 15%+ (minus fee) comes back when the home re-sells. We earn on the program fee, not on your equity.
  6. 06
    No pressure language. Anywhere.
    No countdown timers. No "act fast." No "limited spots." If the deal works for both sides, both sides will know within an hour of the call.

Start with Heather.

Put your address in the box above and you’ll have an underwritten offer back within 24 hours, reviewed with Heather Bailey of Realty Prime Inc.. If your math already works, the call is short. If it doesn’t, you’ll hear that on the same call.